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The Journey
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The Beginning
Hello, let me introduce myself. My name is David Randall- a 13-time national handcycling champion and world handcycle team relay champion. I'm a U.S. Navy veteran on a mission to inspire. I believe your Alive Day, the day you survived, is worth celebrating, not hiding. That is why I created Alive Day Apparel. This brand carries this message forward, helping connect one another through our shared experiences and to help fund our adaptive athletes.
Best friends
Brian and I were more than best friends-we were brothers in spirit, united by loyalty and a shared belief in what it means to truly live and be thankful for each day regardless of the circumstances. Brian, who battled prostate cancer for years, passed away in October 2024. But through it all, he believed in the spirit of Alive Day just as fiercely as I do. His unwavering support and belief in the mission live on in every step of Alive Day Apparel.
Miss you brother!
Our identity
Alive Day Apparel is built for those who've faced the unthinkable and came out fighting-veterans, wheelchair users, survivors of near-death events, and anyone carrying scares with pride. Our style is bold, modern, and unapologetically real. We're redefining what resilience looks like, giving the disability community a fresh powerful image that reflects who we really are: strong, stylish, and unbreakable.