A Brand With A Purpose

At Alive Day Apparel, every item you purchase does more than just look good—it does good!

When you purchase our apparel, part of the proceeds go directly to making a real difference:

• Empowering Our Sponsored Athletes – Your support helps us cover training, travel, and equipment costs for the incredible adaptive athletes who inspire others by competing at the highest levels.
   
• Fueling the Alive Day Apparel Handcycling Team – From race entries to lodging and travel expenses, your purchase keeps our team moving forward, one powerful push at a time.
   
• Advancing Cancer & VHL Research – A portion of every sale of the Cancer Crusher hoodie is donated to cancer research and Von Hippel–Lindau (VHL) disease research, helping scientists find better treatments and, ultimately, cures.
   

When you wear Alive Day Apparel, you’re not just representing a brand—you’re joining a family that celebrates resilience, fights for change, and gives back in a big way.

Your purchase is more than apparel—it’s part of someone’s comeback story.

Wear The Story. Live The Mission